The problem of environmental pollution is a big issue which requires serious attention. The younger generation especially should become more careful about their treatment towards the electronic gadgets. Instead of just throwing them away, they can dispose the old gadgets to the recycling centers. However, this is easier said than done, because a majority of the people are not really aware of programs like “trade in my S6 for cash” which not only benefits them but also the planet in the long run. According to environmentalists, building a recycling culture is extremely important to save mankind and mother earth.
The mobile phone manufacturing companies along with government and non-profit agencies are working on initiatives and campaigns to raise awareness among the public regarding recycling. They are not only explaining the benefits of recycling but also that the people can earn money by giving back their mobile phones to the shops from where they bought it. After all, money talks, and some people will only understand when there is a monetary incentive attached to the program. These initiatives work in certain steps to offer a full-fledged program.
The Steps Taken by the Campaigners
- Explain the Program- Explaining the program plays a vital role in spreading the cause. However, doing this not easy because not every person is motivated by the same message. Some people are motivated to save the planet while others to earn some amount of money. The campaigners try to blend together both of them and spread the message. In fact, on certain occasions giving small gifts can be useful.
- Developing Collection Infrastructure- Developing collection infrastructure is extremely important to popularize the campaigns. The campaigns should concentrate on providing the right facilities along with helping them change the habit and mindset of people. Easy take back options should be there and communicating those makes a huge difference. Special bins and mail-back programs are required to be in place for the campaigns to be successful. The bins if placed inside the company premises, are more effective whereas the mail-back programs are less effective, particularly for large volume of products.
- Partnerships for Spreading the Word- Building partnerships and working with them can pace up the expansion process for recycling. In this way the programs could be more convenient, efficient and far reaching. NGOs, schools, universities, government agencies, telecommunication companies should work hand in glove to spread recycling awareness. These institutions target different age groups to make things work.
- Data Gathering- Data gathering and transparency helps in analyzing the impact of mobile phone recycling programs on people. Their efficiency needs to be tested so that alterations can be made to the logistics strategy, marketing campaigns and also to the collection methods. Illegal transportation of stuff can also be prevented in this way.
Next time, whenever anybody asks, “where can I sell my s6 online”, just answer that there are campaigns to spread awareness which should be checked by him/her to know more about recycling.
